ARCHITECTURE FIRM BRANDING

Cinematic storytelling transforms architecture into a strategic asset—communicating a firm’s identity, values, and design intelligence with clarity and emotional impact that extends far beyond drawings, renderings, or still photography. We partner with architecture firms to create immersive, story-driven films that profile your firm, a signature project, or the architects behind the work, translating design intent into an emotional, human experience.

Whether it’s an architectural firm brand profile, a polished showreel, an immersive virtual tour, a focused project spotlight, or a short-form mini-documentary, each piece is crafted to elevate your brand, clarify your point of view, and present your work with the rigor and beauty it deserves.

What makes this work distinctive is my perspective behind the camera. With over 20 years in the entertainment industry specializing in documentary storytelling—and a prior career as a licensed architect and professor—I bring a rare dual fluency in both filmmaking and architecture. I understand design from the inside out: how architects think, how projects are made, and how to articulate intent, process, and meaning with precision. That combination allows me to ask better questions, see what matters most, and translate complex ideas into compelling narratives—resulting in films that don’t just show architecture, but truly understand it.

Weiss/Manfredi | Architectural brand profile film created for an international design competition and exhibited at the Venice Biennale.

Mini-Documentary | A cinematic exploration of industrial design featuring practical design insights and timeless tips created for a major streaming network.

Mini-Documentary | A cinematic exploration of mid-century modern featuring practical design insights and timeless tips created for a major streaming etwork.

Architecture School | An original six-part documentary series created, executive produced, and directed by Selditch for the Sundance Channel. The series received the International Documentary Association (IDA) Award for Best Limited Series and was named by Time magazine as one of the Top Ten Television Series of 2008.