ARCHITECTURE FIRM BRANDING

Cinematic storytelling transforms architecture into a strategic asset—communicating a firm’s identity, values, and design intelligence with clarity and emotional impact that extends far beyond drawings, renderings, or still photography. We partner with architecture firms to create immersive, story-driven films that profile your firm, a signature project, or the architects behind the work, translating design intent into an emotional, human experience.

Whether it’s an architectural firm brand profile, a polished showreel, an immersive virtual tour, a focused project spotlight, or a short-form mini-documentary, each piece is crafted to elevate your brand, clarify your point of view, and present your work with the rigor and beauty it deserves.

What makes this work distinctive is my perspective behind the camera. With over 20 years in the entertainment industry specializing in documentary storytelling—and a prior career as a licensed architect and professor—I bring a rare dual fluency in both filmmaking and architecture. I understand design from the inside out: how architects think, how projects are made, and how to articulate intent, process, and meaning with precision. That combination allows me to ask better questions, see what matters most, and translate complex ideas into compelling narratives—resulting in films that don’t just show architecture, but truly understand it.

Weiss/Manfredi | Architectural brand profile produced for an international design competition and exhibited at the Venice Architecture Biennale, showcasing the firm’s design philosophy, process, and global perspective.

KieranTimberlake | Cellophane House project spotlight documentary chronicling the innovative, prefabricated five-story home designed by James Timberlake and Stephen Kieran for MoMA’s Home Delivery exhibition, highlighting rapid assembly and disassembly and sustainable, energy-gathering materials such as transparent SmartWrap. Produced for the Sundance Channel series Big Ideas for a Small Planet.

Weiss/Manfredi | Olympic Sculpture Park project spotlight documentary exploring a new model for an urban sculpture park on a former industrial waterfront site. Conceived as a continuous, constructed landscape for art, the uninterrupted Z-shaped green platform descends 40 feet from the city to the water, bridging existing infrastructure and reconnecting Seattle’s urban core to its revitalized waterfront. Produced for the Sundance Channel series Big Ideas for a Small Planet.

Industrial Interior Design | A visually driven, cinematic exploration of industrial design that blends practical design insights with timeless principles, offering viewers clear, actionable tips, created for a major streaming network and aimed at a broad global audience.

Mid-Century Modern Interior Design | A cinematic deep dive into mid-century modern design, celebrating its enduring influence on architecture, interiors, and industrial design while delivering practical, viewer-friendly insights and timeless tips. Created for a major streaming network, the piece blends visual storytelling with accessible design education.

Architecture School | An original six-part documentary series created, executive produced, and directed by Selditch for the Sundance Channel. The series received the International Documentary Association (IDA) Award for Best Limited Series and was named by Time magazine as one of the Top Ten Television Series of 2008.